![]() I wanted to create a relaxed, inviting place to help men feel comfortable to have a conversation and learn more about makeup, get a haircut or even talk about mental health. For me, it was so important that this wasn’t just about opening a shop to sell products, it was about creating somewhere for people to have an experience. The War Paint store will act as their first permanent home, and by paying for a haircut, customers will be helping to save lives.įounder of War Paint for Men Danny Gray says: “I’m so proud and excited to be opening the world's first men’s makeup brand store in London. This has led to a collaboration with The Lions Barber Collective, a group of not-for-profit top-flight barbers trained in mental health support to help prevent male suicide. ![]() The brand and its founder Danny Gray have been passionate supporters of men's mental health issues, a theme that will feature strongly in the store. ![]() War Paint’s founding principle was to offer men more personal care choices to help them look and feel better and improve their confidence. ![]()
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